Nation branding.
This paper attempts to gain a better understanding of the term Nation Branding and the components involved in developing and executing a successful nation branding campaign. This study investigates the different perspectives on nation branding by identifying and analyzing the different academic fra...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11333 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |