Nation branding.

• Main Authors: Koo, Yu Min., Seah, Natalie Hui Huan., Tan, Sock Kee.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11333
• Institution: Nanyang Technological University

This paper attempts to gain a better understanding of the term Nation Branding and the components involved in developing and executing a successful nation branding campaign. This study investigates the different perspectives on nation branding by identifying and analyzing the different academic fra...