Unilever's Michael Polk: It's All about 'Dislocating Ideas'
To drive home the subject of his speech at the recent third annual Wharton Marketing conference, Michael Polk, president of Unilever United States, flashed up a definition straight from the dictionary: 'Innovation: a new idea or method; a change in something established.' Polk, who manages...
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2006
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sg-smu-ink.ksmu-13252018-07-09T04:05:28Z Unilever's Michael Polk: It's All about 'Dislocating Ideas' Knowledge@SMU To drive home the subject of his speech at the recent third annual Wharton Marketing conference, Michael Polk, president of Unilever United States, flashed up a definition straight from the dictionary: 'Innovation: a new idea or method; a change in something established.' Polk, who manages such brands as Dove, Axe, Slim-Fast, Country Crock, Wishbone and Q-Tips, said innovation, not invention, lies at the heart of successful marketing campaigns. 2006-11-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/326 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1325&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing Knowledge@SMU Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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To drive home the subject of his speech at the recent third annual Wharton Marketing conference, Michael Polk, president of Unilever United States, flashed up a definition straight from the dictionary: 'Innovation: a new idea or method; a change in something established.' Polk, who manages such brands as Dove, Axe, Slim-Fast, Country Crock, Wishbone and Q-Tips, said innovation, not invention, lies at the heart of successful marketing campaigns. |
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Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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Unilever's Michael Polk: It's All about 'Dislocating Ideas' |
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unilever's michael polk: it's all about 'dislocating ideas' |
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Institutional Knowledge at Singapore Management University |
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2006 |
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https://ink.library.smu.edu.sg/ksmu/326 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1325&context=ksmu |
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