Unilever's Michael Polk: It's All about 'Dislocating Ideas'

To drive home the subject of his speech at the recent third annual Wharton Marketing conference, Michael Polk, president of Unilever United States, flashed up a definition straight from the dictionary: 'Innovation: a new idea or method; a change in something established.' Polk, who manages...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2006
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Online Access:https://ink.library.smu.edu.sg/ksmu/326
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1325&context=ksmu
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Institution: Singapore Management University
Language: English
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