Book review: Battle begins for the wallets of 500 million Indian consumers
The kiranas, or corner mom-and-pop stores, have been the mainstay of India’s retail scene. As the country’s economy develops and income levels rise, taste and preferences of Indian consumers are also changing. Increasingly, the country’s retail industry is attracting large companies in so-called “or...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/357 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1356&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |