Book review: Battle begins for the wallets of 500 million Indian consumers

The kiranas, or corner mom-and-pop stores, have been the mainstay of India’s retail scene. As the country’s economy develops and income levels rise, taste and preferences of Indian consumers are also changing. Increasingly, the country’s retail industry is attracting large companies in so-called “or...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/357
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1356&context=ksmu
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Institution: Singapore Management University
Language: English
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