Ingredients for creating and sustaining growth for the long term
It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2011
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/ksmu/368 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1367&context=ksmu |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| المؤسسة: | Singapore Management University |
| اللغة: | English |