Ingredients for creating and sustaining growth for the long term
It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/368 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1367&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |