Ingredients for creating and sustaining growth for the long term

It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2011
Subjects:	Business Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/ksmu/368 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1367&context=ksmu
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ksmu-1367
record_format	dspace
spelling	sg-smu-ink.ksmu-13672018-07-09T04:51:52Z Ingredients for creating and sustaining growth for the long term Knowledge@SMU It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations can try to grow and do so for the longer term. 2011-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/368 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1367&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Strategic Management Policy
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Strategic Management Policy
spellingShingle	Business Strategic Management Policy Knowledge@SMU Ingredients for creating and sustaining growth for the long term
description	It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations can try to grow and do so for the longer term.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Ingredients for creating and sustaining growth for the long term
title_short	Ingredients for creating and sustaining growth for the long term
title_full	Ingredients for creating and sustaining growth for the long term
title_fullStr	Ingredients for creating and sustaining growth for the long term
title_full_unstemmed	Ingredients for creating and sustaining growth for the long term
title_sort	ingredients for creating and sustaining growth for the long term
publisher	Institutional Knowledge at Singapore Management University
publishDate	2011
url	https://ink.library.smu.edu.sg/ksmu/368 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1367&context=ksmu
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Ingredients for creating and sustaining growth for the long term

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