Friendships, trust and advertisers: The art of mining social networks
The exponential growth of social networking sites over the past few years has not escaped the attention of business and government leaders, many of whom are now scrambling to uncover how best to exploit social interactions online for monetary or political gains. However, before any benefit can be re...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/391 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1390&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |