Measuring social networks for real-time competitive advantage

Social networks offer up a goldmine of information. Save for privacy concerns, it has never before been easier for researchers to understand the needs and wants of their subjects or to examine links between the likes and dislikes of connected individuals. Going beyond the report of human quirks over...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/396
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1395&context=ksmu
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Institution: Singapore Management University
Language: English