Twitter: High on celebrity gossip, low on news discussion

The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and message sharing services like Twitter. As news agencies gear up to find out how they can make use of social media, businesses have also wondered how tapping o...

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المؤلف الرئيسي: Knowledge@SMU
التنسيق: text
اللغة:English
منشور في: Institutional Knowledge at Singapore Management University 2012
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الوصول للمادة أونلاين:https://ink.library.smu.edu.sg/ksmu/403
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1402&context=ksmu
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المؤسسة: Singapore Management University
اللغة: English
الوصف
الملخص:The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and message sharing services like Twitter. As news agencies gear up to find out how they can make use of social media, businesses have also wondered how tapping on this new phenomenon can help them increase their customer reach. The first step to doing it is to understand the information sharing habits of these users.