Will Google and Baidu's Arrival Reshape the Mobile Search industry in China?
China Mobile, China’s largest cell phone carrier, and Google, the world’s largest search engine, announced in January a “mobile search” partnership in China. Nine days later, China Unicom, China’s second-largest cell-phone carrier, reportedly entered into talks with Baidu, the Chinese search engine,...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/405 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1404&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | China Mobile, China’s largest cell phone carrier, and Google, the world’s largest search engine, announced in January a “mobile search” partnership in China. Nine days later, China Unicom, China’s second-largest cell-phone carrier, reportedly entered into talks with Baidu, the Chinese search engine, about developing a similar alliance in China. The news marked the spread of search-engine warfare from computers to cell phones. For both Baidu and Google, a partnership with mobile operators is expected to help them win a significant number of subscribers in a short period of time. Will Google and Baidu’s arrival reshape the mobile search industry in China? And will the other, smaller players lose ground? China Knowledge@Wharton talked to experts in the industry. |
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