Will Google and Baidu's Arrival Reshape the Mobile Search industry in China?

• Main Author: Knowledge@SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Business; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/ksmu/405; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1404&context=ksmu
• Institution: Singapore Management University

China Mobile, China’s largest cell phone carrier, and Google, the world’s largest search engine, announced in January a “mobile search” partnership in China. Nine days later, China Unicom, China’s second-largest cell-phone carrier, reportedly entered into talks with Baidu, the Chinese search engine, about developing a similar alliance in China. The news marked the spread of search-engine warfare from computers to cell phones. For both Baidu and Google, a partnership with mobile operators is expected to help them win a significant number of subscribers in a short period of time. Will Google and Baidu’s arrival reshape the mobile search industry in China? And will the other, smaller players lose ground? China Knowledge@Wharton talked to experts in the industry.