Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream
Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market.
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lien_research/109 https://ink.library.smu.edu.sg/context/lien_research/article/1090/viewcontent/Al_Hammond___Bringing_Bottom_of_the_Pyramid_Markets_and_Consumers_into_the_Economic_Mainstream.pdf |
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sg-smu-ink.lien_research-10902018-07-10T08:54:35Z Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream Hammond, Al Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market. 2012-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lien_research/109 https://ink.library.smu.edu.sg/context/lien_research/article/1090/viewcontent/Al_Hammond___Bringing_Bottom_of_the_Pyramid_Markets_and_Consumers_into_the_Economic_Mainstream.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Social Space eng Institutional Knowledge at Singapore Management University Business Technology and Innovation |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Technology and Innovation |
| spellingShingle |
Business Technology and Innovation Hammond, Al Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| description |
Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market. |
| format |
text |
| author |
Hammond, Al |
| author_facet |
Hammond, Al |
| author_sort |
Hammond, Al |
| title |
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| title_short |
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| title_full |
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| title_fullStr |
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| title_full_unstemmed |
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream |
| title_sort |
bringing bottom of the pyramid markets and consumers into the economic mainstream |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2012 |
| url |
https://ink.library.smu.edu.sg/lien_research/109 https://ink.library.smu.edu.sg/context/lien_research/article/1090/viewcontent/Al_Hammond___Bringing_Bottom_of_the_Pyramid_Markets_and_Consumers_into_the_Economic_Mainstream.pdf |
| _version_ |
1770567718092668928 |