In good company: In the future, every business might be social

It sounds like a riddle: why would Coca Cola, one of the biggest soft drinks companies in the world, be investing in a cause to empower fi ve million female entrepreneurs globally by 2020? It’s true:1 the Coca Cola Company’s initiative, called 5by20, is a forerunning example of a trend sweeping the...

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Bibliographic Details
Main Author: Petroske, Christian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Online Access:https://ink.library.smu.edu.sg/lien_research/135
https://ink.library.smu.edu.sg/context/lien_research/article/1131/viewcontent/in_good_company.pdf
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Institution: Singapore Management University
Language: English