Mass Retailing in Asia (A), (B) and (C)

Mass Retailing in Asia (A), (B) and (C)

The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a p...

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Bibliographic Details
Main Authors: JONES, Neil, LASSERRE, Philip, GEHLIN, Cludia
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Asia Pacific
Globalisation
Entry Strategy
Competitive Advantages
Industry Analysis
Country Risks
Country Attractiveness
China
Asian Studies
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/11
https://cases.insead.edu/publishing/case?code=14649
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Institution: Singapore Management University
Language: English
Description
Summary:The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region.

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