Mass Retailing in Asia (A), (B) and (C)

The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a p...

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Main Authors:	JONES, Neil, LASSERRE, Philip, GEHLIN, Cludia
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2005
Subjects:	Asia Pacific Globalisation Entry Strategy Competitive Advantages Industry Analysis Country Risks Country Attractiveness China Asian Studies Sales and Merchandising
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/11 https://cases.insead.edu/publishing/case?code=14649
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-1010
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-10102018-08-14T00:57:38Z Mass Retailing in Asia (A), (B) and (C) JONES, Neil LASSERRE, Philip GEHLIN, Cludia The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region. 2005-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/11 https://cases.insead.edu/publishing/case?code=14649 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asia Pacific Globalisation Entry Strategy Competitive Advantages Industry Analysis Country Risks Country Attractiveness China Asian Studies Sales and Merchandising
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Asia Pacific Globalisation Entry Strategy Competitive Advantages Industry Analysis Country Risks Country Attractiveness China Asian Studies Sales and Merchandising
spellingShingle	Asia Pacific Globalisation Entry Strategy Competitive Advantages Industry Analysis Country Risks Country Attractiveness China Asian Studies Sales and Merchandising JONES, Neil LASSERRE, Philip GEHLIN, Cludia Mass Retailing in Asia (A), (B) and (C)
description	The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region.
format	text
author	JONES, Neil LASSERRE, Philip GEHLIN, Cludia
author_facet	JONES, Neil LASSERRE, Philip GEHLIN, Cludia
author_sort	JONES, Neil
title	Mass Retailing in Asia (A), (B) and (C)
title_short	Mass Retailing in Asia (A), (B) and (C)
title_full	Mass Retailing in Asia (A), (B) and (C)
title_fullStr	Mass Retailing in Asia (A), (B) and (C)
title_full_unstemmed	Mass Retailing in Asia (A), (B) and (C)
title_sort	mass retailing in asia (a), (b) and (c)
publisher	Institutional Knowledge at Singapore Management University
publishDate	2005
url	https://ink.library.smu.edu.sg/lkcsb_research/11 https://cases.insead.edu/publishing/case?code=14649
_version_	1770569396303953920

Mass Retailing in Asia (A), (B) and (C)

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