Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention

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Bibliographic Details
Main Authors: TAN, Chin Tiong, Tsui, W
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1985
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/206
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Institution: Singapore Management University
Language: English