Ethnic Differences in Reaction to Children's Advertising
Reveals ethnic differences in reactions to a printed advertisement in Singapore. Exhibition to dyads of mother-child subjects of Chinese, Malay and Caucasian origins; Awareness and understanding of the advertisement; Reasons for liking it; Mother-child interactions on product request.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1985
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/209 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Reveals ethnic differences in reactions to a printed advertisement in Singapore. Exhibition to dyads of mother-child subjects of Chinese, Malay and Caucasian origins; Awareness and understanding of the advertisement; Reasons for liking it; Mother-child interactions on product request. |
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