Ethnic Differences in Reaction to Children's Advertising
Reveals ethnic differences in reactions to a printed advertisement in Singapore. Exhibition to dyads of mother-child subjects of Chinese, Malay and Caucasian origins; Awareness and understanding of the advertisement; Reasons for liking it; Mother-child interactions on product request.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1985
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/209 |
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sg-smu-ink.lkcsb_research-12082010-09-23T06:24:04Z Ethnic Differences in Reaction to Children's Advertising TAN, Chin Tiong Ngui, C Reveals ethnic differences in reactions to a printed advertisement in Singapore. Exhibition to dyads of mother-child subjects of Chinese, Malay and Caucasian origins; Awareness and understanding of the advertisement; Reasons for liking it; Mother-child interactions on product request. 1985-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/209 info:doi/10.1108/eb008289 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business TAN, Chin Tiong Ngui, C Ethnic Differences in Reaction to Children's Advertising |
| description |
Reveals ethnic differences in reactions to a printed advertisement in Singapore. Exhibition to dyads of mother-child subjects of Chinese, Malay and Caucasian origins; Awareness and understanding of the advertisement; Reasons for liking it; Mother-child interactions on product request. |
| format |
text |
| author |
TAN, Chin Tiong Ngui, C |
| author_facet |
TAN, Chin Tiong Ngui, C |
| author_sort |
TAN, Chin Tiong |
| title |
Ethnic Differences in Reaction to Children's Advertising |
| title_short |
Ethnic Differences in Reaction to Children's Advertising |
| title_full |
Ethnic Differences in Reaction to Children's Advertising |
| title_fullStr |
Ethnic Differences in Reaction to Children's Advertising |
| title_full_unstemmed |
Ethnic Differences in Reaction to Children's Advertising |
| title_sort |
ethnic differences in reaction to children's advertising |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1985 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/209 |
| _version_ |
1770569500741074944 |