An Individual Analysis Approach to Cross-Cultural Research
It is suggested that cross cultural research examined using aggregate analysis often results in superficial or meaningless evaluations of cultural differences. A more realistic approach appears to be individual level analysis to examine how one group of individuals differs from another. This paper r...
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Institutional Knowledge at Singapore Management University
1987
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sg-smu-ink.lkcsb_research-12132010-09-23T06:24:04Z An Individual Analysis Approach to Cross-Cultural Research TAN, Chin Tiong McCullough, Jim Teoh, Jeannie It is suggested that cross cultural research examined using aggregate analysis often results in superficial or meaningless evaluations of cultural differences. A more realistic approach appears to be individual level analysis to examine how one group of individuals differs from another. This paper reports an application of the multi-attribute attitude model at the individual level on Asian consumers, to highlight the richness of individual analysis and advocates its appropriateness for ethnic research on consumer behavior. 1987-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/214 https://acrwebsite.org/volumes/9822/volumes/v14/NA-14 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Race and Ethnicity |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Marketing Race and Ethnicity |
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Marketing Race and Ethnicity TAN, Chin Tiong McCullough, Jim Teoh, Jeannie An Individual Analysis Approach to Cross-Cultural Research |
| description |
It is suggested that cross cultural research examined using aggregate analysis often results in superficial or meaningless evaluations of cultural differences. A more realistic approach appears to be individual level analysis to examine how one group of individuals differs from another. This paper reports an application of the multi-attribute attitude model at the individual level on Asian consumers, to highlight the richness of individual analysis and advocates its appropriateness for ethnic research on consumer behavior. |
| format |
text |
| author |
TAN, Chin Tiong McCullough, Jim Teoh, Jeannie |
| author_facet |
TAN, Chin Tiong McCullough, Jim Teoh, Jeannie |
| author_sort |
TAN, Chin Tiong |
| title |
An Individual Analysis Approach to Cross-Cultural Research |
| title_short |
An Individual Analysis Approach to Cross-Cultural Research |
| title_full |
An Individual Analysis Approach to Cross-Cultural Research |
| title_fullStr |
An Individual Analysis Approach to Cross-Cultural Research |
| title_full_unstemmed |
An Individual Analysis Approach to Cross-Cultural Research |
| title_sort |
individual analysis approach to cross-cultural research |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1987 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/214 https://acrwebsite.org/volumes/9822/volumes/v14/NA-14 |
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1770569502836129792 |