Assessing National Competitive Superiority : An Importance-Performance Matrix Approach

It is well-accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succe...

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Bibliographic Details
Main Authors: Leong, Siew Meng, TAN, Chin Tiong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1991
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/272
https://doi.org/10.1108/eb010225
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Institution: Singapore Management University
Language: English
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