Use of Consumer Research in Bank Marketing

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Bibliographic Details
Main Authors: TAN, Chin Tiong, Chua, C. Y. Y., Leong, S. M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1982
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/319
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Institution: Singapore Management University
Language: English
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