Balancing the Tensions between Rationalization and Creativity in the Video Games Industry

This paper investigates the forces that influence creativity in the video games industry. We adopt a qualitative approach to guide the development of grounded theory across multiple levels of analysis, including the industry (consisting of multiple actors), organizational, and individual creator lev...

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Bibliographic Details
Main Author: TSCHANG, Feichin, Ted
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/647
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Institution: Singapore Management University
Language: English