ST Logistics: Distributing Consumer Goods in China

• Main Authors: CHEN, Frank Y., GOH, Mark, LEE, Jacob, OU, Jihong, Moosa, Sharafali, TEO, Chung-Piaw, GOH, Puay-Guan, SIVANATHAN, Pragash
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2001
• Subjects: supply chain; marketing; China; mixed integer programming; Asian Studies; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/889; https://doi.org/10.1111/1475-3995.00260
• Institution: Singapore Management University

This paper describes the experience gained from a research collaboration between a group of researchers at the National University of Singapore and logistics executives in Sembcorp Logistics (formerly ST Logistics), in the latter's effort to develop a marketing and strategic planning software t...