ST Logistics: Distributing Consumer Goods in China
This paper describes the experience gained from a research collaboration between a group of researchers at the National University of Singapore and logistics executives in Sembcorp Logistics (formerly ST Logistics), in the latter's effort to develop a marketing and strategic planning software t...
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Main Authors: | CHEN, Frank Y., GOH, Mark, LEE, Jacob, OU, Jihong, Moosa, Sharafali, TEO, Chung-Piaw, GOH, Puay-Guan, SIVANATHAN, Pragash |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2001
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/889 https://doi.org/10.1111/1475-3995.00260 |
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Institution: | Singapore Management University |
Language: | English |
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