ST Logistics: Distributing Consumer Goods in China

This paper describes the experience gained from a research collaboration between a group of researchers at the National University of Singapore and logistics executives in Sembcorp Logistics (formerly ST Logistics), in the latter's effort to develop a marketing and strategic planning software t...

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Bibliographic Details
Main Authors: CHEN, Frank Y., GOH, Mark, LEE, Jacob, OU, Jihong, Moosa, Sharafali, TEO, Chung-Piaw, GOH, Puay-Guan, SIVANATHAN, Pragash
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2001
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/889
https://doi.org/10.1111/1475-3995.00260
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Institution: Singapore Management University
Language: English

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