An organizational impression management perspective on the formation of corporate reputations

An organizational impression management perspective on the formation of corporate reputations

Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past...

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Bibliographic Details
Main Authors: HIGHHOUSE, Scott, BROOKS, Margaret E., GREGARUS, Gary J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
corporate reputation
self-presentation
organizational prestige
corporate image
Human Resources Management
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1009
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2008/viewcontent/Formation_Corporate_Reputation_2018_afv.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents.

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