Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain manage...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
1999
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1258 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2257/viewcontent/RSrivastavaJmkg1999.pdf |
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Institution: | Singapore Management University |
Language: | English |