The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games attracts fans from all over the world with a diverse range of interests, from a passionate love of sports, to fervent nationalism, to the thrill of athletic competition. This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns...

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Bibliographic Details
Main Author: DAVIS, John
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Olympics
Olympic Games
sports marketing
brands
branding
leadership
marketing strategy
marketing communications
broadcast
customer segmentation/targeting/positioning
ancient greeks
modern olympics
host cities
corporate sponsors
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1269
https://worldcat.org/isbn/9789810230784
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/1269
https://worldcat.org/isbn/9789810230784

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