The Olympic Games Effect: How Sports Marketing Builds Strong Brands
The Olympic Games attracts fans from all over the world with a diverse range of interests, from a passionate love of sports, to fervent nationalism, to the thrill of athletic competition. This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1269 https://worldcat.org/isbn/9789810230784 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |