De Novo Venture Strategy: Inaugural Entry and Arch-Incumbency

• Main Author: FAN, Terence Ping Ching
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: venture strategy; entry deterrent; arch-incumbent; airline industry; Business Administration, Management, and Operations; International Business; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1290
• Institution: Singapore Management University

By definition, de novo industry ventures do not share many market-contact points with incumbents û itself an important source of competitive æstabilityÆ through mutual forbearance. As such, these ventures are often subject to aggressive retaliation at the outset, which could threaten their very surv...