The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?
The ability of consumers to optimally anticipate the value they will draw from new product features that are introduced to enhance the performance of existing technologies is explored. The work tests a hypothesis that when consumers are given the opportunity to buy a new generation of a products tha...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1292 https://doi.org/10.1007/0-387-24244-9_1 |
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| Institution: | Singapore Management University |
| Language: | English |