Innovative TV Commercials: Application, Development and Evaluation
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| Format: | text |
| Language: | German |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1543 https://worldcat.org/isbn/9783836408622 |
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sg-smu-ink.lkcsb_research-25422016-03-21T13:03:02Z Innovative TV Commercials: Application, Development and Evaluation Bruncken, Arne HALFF, Gregor 2007-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1543 https://worldcat.org/isbn/9783836408622 Research Collection Lee Kong Chian School Of Business ger Institutional Knowledge at Singapore Management University Advertising and Promotion Management Business and Corporate Communications |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
German |
| topic |
Advertising and Promotion Management Business and Corporate Communications |
| spellingShingle |
Advertising and Promotion Management Business and Corporate Communications Bruncken, Arne HALFF, Gregor Innovative TV Commercials: Application, Development and Evaluation |
| format |
text |
| author |
Bruncken, Arne HALFF, Gregor |
| author_facet |
Bruncken, Arne HALFF, Gregor |
| author_sort |
Bruncken, Arne |
| title |
Innovative TV Commercials: Application, Development and Evaluation |
| title_short |
Innovative TV Commercials: Application, Development and Evaluation |
| title_full |
Innovative TV Commercials: Application, Development and Evaluation |
| title_fullStr |
Innovative TV Commercials: Application, Development and Evaluation |
| title_full_unstemmed |
Innovative TV Commercials: Application, Development and Evaluation |
| title_sort |
innovative tv commercials: application, development and evaluation |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2007 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1543 https://worldcat.org/isbn/9783836408622 |
| _version_ |
1770569939273383936 |