Innovative TV Commercials: Application, Development and Evaluation

Innovative TV Commercials: Application, Development and Evaluation

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Bibliographic Details
Main Authors: Bruncken, Arne, HALFF, Gregor
Format: text
Language:German
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Advertising and Promotion Management
Business and Corporate Communications
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1543
https://worldcat.org/isbn/9783836408622
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Institution: Singapore Management University
Language: German

Internet

https://ink.library.smu.edu.sg/lkcsb_research/1543
https://worldcat.org/isbn/9783836408622

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