Computer Uses in Marketing Research: A Proposal
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1967
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1578 |
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| Institution: | Singapore Management University |
| Language: | English |