Computer Uses in Marketing Research: A Proposal
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.
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Institutional Knowledge at Singapore Management University
1967
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1578 |
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sg-smu-ink.lkcsb_research-25772010-09-23T06:24:04Z Computer Uses in Marketing Research: A Proposal MONTGOMERY, David B. The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined. 1967-05-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1578 info:doi/10.2307/3149366 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business MONTGOMERY, David B. Computer Uses in Marketing Research: A Proposal |
| description |
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined. |
| format |
text |
| author |
MONTGOMERY, David B. |
| author_facet |
MONTGOMERY, David B. |
| author_sort |
MONTGOMERY, David B. |
| title |
Computer Uses in Marketing Research: A Proposal |
| title_short |
Computer Uses in Marketing Research: A Proposal |
| title_full |
Computer Uses in Marketing Research: A Proposal |
| title_fullStr |
Computer Uses in Marketing Research: A Proposal |
| title_full_unstemmed |
Computer Uses in Marketing Research: A Proposal |
| title_sort |
computer uses in marketing research: a proposal |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1967 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1578 |
| _version_ |
1770569951205130240 |