Application of Operations Research to Personal Selling Strategy
Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature disillusionment. New information technology will create n...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1968
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1581 |
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| Institution: | Singapore Management University |
| Language: | English |