Application of Operations Research to Personal Selling Strategy
Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature disillusionment. New information technology will create n...
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Institutional Knowledge at Singapore Management University
1968
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sg-smu-ink.lkcsb_research-25802010-09-23T06:24:04Z Application of Operations Research to Personal Selling Strategy MONTGOMERY, David B. Webster Jr., F.E. Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature disillusionment. New information technology will create new needs and opportunities for applying increasingly realistic OR techniques to selling strategy. 1968-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1581 info:doi/10.2307/1249197 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business MONTGOMERY, David B. Webster Jr., F.E. Application of Operations Research to Personal Selling Strategy |
| description |
Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature disillusionment. New information technology will create new needs and opportunities for applying increasingly realistic OR techniques to selling strategy. |
| format |
text |
| author |
MONTGOMERY, David B. Webster Jr., F.E. |
| author_facet |
MONTGOMERY, David B. Webster Jr., F.E. |
| author_sort |
MONTGOMERY, David B. |
| title |
Application of Operations Research to Personal Selling Strategy |
| title_short |
Application of Operations Research to Personal Selling Strategy |
| title_full |
Application of Operations Research to Personal Selling Strategy |
| title_fullStr |
Application of Operations Research to Personal Selling Strategy |
| title_full_unstemmed |
Application of Operations Research to Personal Selling Strategy |
| title_sort |
application of operations research to personal selling strategy |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1968 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1581 |
| _version_ |
1770569944728076288 |