A Stochastic Response Model with Application to Brand Choice

This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In its present form the model applies to the binary response sit...

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Main Author: MONTGOMERY, David B.
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Language:English
Published: Institutional Knowledge at Singapore Management University 1969
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1589
https://doi.org/10.1287/mnsc.15.7.323
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spelling sg-smu-ink.lkcsb_research-25882010-09-23T06:24:04Z A Stochastic Response Model with Application to Brand Choice MONTGOMERY, David B. This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In its present form the model applies to the binary response situation. The model postulates a population of respondents who are heterogeneous with respect to their response probabilities. A given respondent may experience changes in his response probability in the intervals between response occasions, but since the actual responses he makes do not effect his response probability, the model is zero order. The paper also presents a variant of the minimum chi square procedure which may be used to estimate and test the model. An application to consumer brand choice data demonstrates that the model is empirically viable. Potential applications to multi-wave voting intentions panels and social-psychological experiments are indicated. 1969-03-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1589 info:doi/10.1287/mnsc.15.7.323 https://doi.org/10.1287/mnsc.15.7.323 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
MONTGOMERY, David B.
A Stochastic Response Model with Application to Brand Choice
description This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In its present form the model applies to the binary response situation. The model postulates a population of respondents who are heterogeneous with respect to their response probabilities. A given respondent may experience changes in his response probability in the intervals between response occasions, but since the actual responses he makes do not effect his response probability, the model is zero order. The paper also presents a variant of the minimum chi square procedure which may be used to estimate and test the model. An application to consumer brand choice data demonstrates that the model is empirically viable. Potential applications to multi-wave voting intentions panels and social-psychological experiments are indicated.
format text
author MONTGOMERY, David B.
author_facet MONTGOMERY, David B.
author_sort MONTGOMERY, David B.
title A Stochastic Response Model with Application to Brand Choice
title_short A Stochastic Response Model with Application to Brand Choice
title_full A Stochastic Response Model with Application to Brand Choice
title_fullStr A Stochastic Response Model with Application to Brand Choice
title_full_unstemmed A Stochastic Response Model with Application to Brand Choice
title_sort stochastic response model with application to brand choice
publisher Institutional Knowledge at Singapore Management University
publishDate 1969
url https://ink.library.smu.edu.sg/lkcsb_research/1589
https://doi.org/10.1287/mnsc.15.7.323
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