A Stochastic Response Model with Application to Brand Choice
This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In its present form the model applies to the binary response sit...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1969
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1589 https://doi.org/10.1287/mnsc.15.7.323 |
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| Institution: | Singapore Management University |
| Language: | English |