Modeling Marketing Phenomena: A Managerial Perspective
Three aspects of the use of marketing models should be highlighted. First, marketing models are an aid to the decision maker, not a replacement. Marketing models often can help the manager make a better decision, but models do not make executive decisions by themselves. Second, marketing models have...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1973
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1602 |
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| Institution: | Singapore Management University |
| Language: | English |