Modeling Marketing Phenomena: A Managerial Perspective

Three aspects of the use of marketing models should be highlighted. First, marketing models are an aid to the decision maker, not a replacement. Marketing models often can help the manager make a better decision, but models do not make executive decisions by themselves. Second, marketing models have...

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Bibliographic Details
Main Authors: MONTGOMERY, David B., Weinberg, C.B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1973
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1602
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Institution: Singapore Management University
Language: English
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