A Framework for the Comparison of Marketing Models: A Delphi Study
Using a Delphi procedure that involved the participation of a group of experts in marketing modeling, a framework was developed for the comparison of marketing models. The framework is composed of 16 dimensions and related scales that were calibrated with 10 well-known models. It allows a user to an...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1977
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2318 https://proquest.umi.com/pqdlink?did=1176451&sid=4&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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| Institution: | Singapore Management University |
| Language: | English |