Marketing/Manufacturing Interfaces

• Main Authors: MONTGOMERY, David B., Hausman, W.F.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1985
• Subjects: Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1608
• Institution: Singapore Management University

Most firms separate the marketing and manufacturing functions into distinct organizational groups without fully considering the interactions and conflicts between the two functions. These interactions can have very significant costs for the if they are not recognized. We discuss situations in which...