Marketing’s Interfunctional Interfaces
This paper first introduces the purposes and processes of the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivating issues of value migration and market orientation are considered next followed by discussion of marketing�...
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Institutional Knowledge at Singapore Management University
1997
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sg-smu-ink.lkcsb_research-26162018-09-04T01:52:04Z Marketing’s Interfunctional Interfaces MONTGOMERY, David B. WEBSTER, Frederick E. This paper first introduces the purposes and processes of the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivating issues of value migration and market orientation are considered next followed by discussion of marketing's paradigm shift. The last half of the paper deals with several management problems and research issues which were identified during the workshop.Hopefully, these questions and research needs will help to accelerate development of research into these interface issues. 1997-09-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1617 info:doi/10.1023/A:1009709931194 https://doi.org/10.1023/A:1009709931194 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University marketing interfaces with other functions marketing paradigm shifts conflict/cooperation strategy and tactics Business Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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marketing interfaces with other functions marketing paradigm shifts conflict/cooperation strategy and tactics Business Marketing |
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marketing interfaces with other functions marketing paradigm shifts conflict/cooperation strategy and tactics Business Marketing MONTGOMERY, David B. WEBSTER, Frederick E. Marketing’s Interfunctional Interfaces |
| description |
This paper first introduces the purposes and processes of the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivating issues of value migration and market orientation are considered next followed by discussion of marketing's paradigm shift. The last half of the paper deals with several management problems and research issues which were identified during the workshop.Hopefully, these questions and research needs will help to accelerate development of research into these interface issues. |
| format |
text |
| author |
MONTGOMERY, David B. WEBSTER, Frederick E. |
| author_facet |
MONTGOMERY, David B. WEBSTER, Frederick E. |
| author_sort |
MONTGOMERY, David B. |
| title |
Marketing’s Interfunctional Interfaces |
| title_short |
Marketing’s Interfunctional Interfaces |
| title_full |
Marketing’s Interfunctional Interfaces |
| title_fullStr |
Marketing’s Interfunctional Interfaces |
| title_full_unstemmed |
Marketing’s Interfunctional Interfaces |
| title_sort |
marketing’s interfunctional interfaces |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1997 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1617 https://doi.org/10.1023/A:1009709931194 |
| _version_ |
1770569958980321280 |