Marketing’s Interfunctional Interfaces

Marketing’s Interfunctional Interfaces

This paper first introduces the purposes and processes of the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivating issues of value migration and market orientation are considered next followed by discussion of marketing�...

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Bibliographic Details
Main Authors: MONTGOMERY, David B., WEBSTER, Frederick E.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
marketing interfaces with other functions
marketing paradigm shifts
conflict/cooperation
strategy and tactics
Business
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1617
https://doi.org/10.1023/A:1009709931194
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/1617
https://doi.org/10.1023/A:1009709931194

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