Market Driven Manufacturing
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these t...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1997
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1618 https://doi.org/10.1023/a:1009737516172 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these two developmentsare used together to determine the most advantageous manufacturingpriorities for a given competitive situation. For illustrationpurposes we use customer preference data from automobiles; thesepreferences are segmented and we then show how the various segmentslink to differing sets of manufacturing priorities. Finally,we examine how strategic manufacturing priorities can be translatedinto specific action-oriented improvement programs. |
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