Market Driven Manufacturing
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these t...
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Institutional Knowledge at Singapore Management University
1997
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sg-smu-ink.lkcsb_research-26172010-09-23T06:24:04Z Market Driven Manufacturing MONTGOMERY, David B. Hausman, W.F. World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these two developmentsare used together to determine the most advantageous manufacturingpriorities for a given competitive situation. For illustrationpurposes we use customer preference data from automobiles; thesepreferences are segmented and we then show how the various segmentslink to differing sets of manufacturing priorities. Finally,we examine how strategic manufacturing priorities can be translatedinto specific action-oriented improvement programs. 1997-11-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1618 info:doi/10.1023/a:1009737516172 https://doi.org/10.1023/a:1009737516172 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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English |
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Business |
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Business MONTGOMERY, David B. Hausman, W.F. Market Driven Manufacturing |
| description |
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these two developmentsare used together to determine the most advantageous manufacturingpriorities for a given competitive situation. For illustrationpurposes we use customer preference data from automobiles; thesepreferences are segmented and we then show how the various segmentslink to differing sets of manufacturing priorities. Finally,we examine how strategic manufacturing priorities can be translatedinto specific action-oriented improvement programs. |
| format |
text |
| author |
MONTGOMERY, David B. Hausman, W.F. |
| author_facet |
MONTGOMERY, David B. Hausman, W.F. |
| author_sort |
MONTGOMERY, David B. |
| title |
Market Driven Manufacturing |
| title_short |
Market Driven Manufacturing |
| title_full |
Market Driven Manufacturing |
| title_fullStr |
Market Driven Manufacturing |
| title_full_unstemmed |
Market Driven Manufacturing |
| title_sort |
market driven manufacturing |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1997 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1618 https://doi.org/10.1023/a:1009737516172 |
| _version_ |
1770569967591227392 |