Market Driven Manufacturing
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these t...
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| Main Authors: | , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
1997
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/1618 https://doi.org/10.1023/a:1009737516172 |
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