Competitive Reputations, Multimarket Competition and Entry Deterrence
This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with...
Saved in:
Main Authors: | , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1998
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1619 https://doi.org/10.1080/09652549800000002 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
id |
sg-smu-ink.lkcsb_research-2618 |
---|---|
record_format |
dspace |
spelling |
sg-smu-ink.lkcsb_research-26182010-09-23T06:24:04Z Competitive Reputations, Multimarket Competition and Entry Deterrence MONTGOMERY, David B. Clark, B.H. This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with an incumbent in another market, the study manipulates the incumbent's reputation for aggressiveness and intelligence and measures the reputational effect on the entrant's perceptions of the new market. The study shows that an incumbent's reputation for aggressiveness but not intelligence makes a market less attractive and more risky to a potential entrant. Further, reputation has a stronger effect when the degree of multimarket contact is high. 1998-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1619 info:doi/10.1080/09652549800000002 https://doi.org/10.1080/09652549800000002 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
institution |
Singapore Management University |
building |
SMU Libraries |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
SMU Libraries |
collection |
InK@SMU |
language |
English |
topic |
Business |
spellingShingle |
Business MONTGOMERY, David B. Clark, B.H. Competitive Reputations, Multimarket Competition and Entry Deterrence |
description |
This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with an incumbent in another market, the study manipulates the incumbent's reputation for aggressiveness and intelligence and measures the reputational effect on the entrant's perceptions of the new market. The study shows that an incumbent's reputation for aggressiveness but not intelligence makes a market less attractive and more risky to a potential entrant. Further, reputation has a stronger effect when the degree of multimarket contact is high. |
format |
text |
author |
MONTGOMERY, David B. Clark, B.H. |
author_facet |
MONTGOMERY, David B. Clark, B.H. |
author_sort |
MONTGOMERY, David B. |
title |
Competitive Reputations, Multimarket Competition and Entry Deterrence |
title_short |
Competitive Reputations, Multimarket Competition and Entry Deterrence |
title_full |
Competitive Reputations, Multimarket Competition and Entry Deterrence |
title_fullStr |
Competitive Reputations, Multimarket Competition and Entry Deterrence |
title_full_unstemmed |
Competitive Reputations, Multimarket Competition and Entry Deterrence |
title_sort |
competitive reputations, multimarket competition and entry deterrence |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
1998 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/1619 https://doi.org/10.1080/09652549800000002 |
_version_ |
1770569959281262592 |