Competitive Reputations, Multimarket Competition and Entry Deterrence

This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with...

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Main Authors: MONTGOMERY, David B., Clark, B.H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1619
https://doi.org/10.1080/09652549800000002
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-26182010-09-23T06:24:04Z Competitive Reputations, Multimarket Competition and Entry Deterrence MONTGOMERY, David B. Clark, B.H. This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with an incumbent in another market, the study manipulates the incumbent's reputation for aggressiveness and intelligence and measures the reputational effect on the entrant's perceptions of the new market. The study shows that an incumbent's reputation for aggressiveness but not intelligence makes a market less attractive and more risky to a potential entrant. Further, reputation has a stronger effect when the degree of multimarket contact is high. 1998-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1619 info:doi/10.1080/09652549800000002 https://doi.org/10.1080/09652549800000002 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
MONTGOMERY, David B.
Clark, B.H.
Competitive Reputations, Multimarket Competition and Entry Deterrence
description This research examines how a market incumbent's competitive reputation with a potential entrant can deter market entry in the context of multirnarket competition. The authors use a judgement experiment to examine this relationship. In a setting where a potential entrant is already engaged with an incumbent in another market, the study manipulates the incumbent's reputation for aggressiveness and intelligence and measures the reputational effect on the entrant's perceptions of the new market. The study shows that an incumbent's reputation for aggressiveness but not intelligence makes a market less attractive and more risky to a potential entrant. Further, reputation has a stronger effect when the degree of multimarket contact is high.
format text
author MONTGOMERY, David B.
Clark, B.H.
author_facet MONTGOMERY, David B.
Clark, B.H.
author_sort MONTGOMERY, David B.
title Competitive Reputations, Multimarket Competition and Entry Deterrence
title_short Competitive Reputations, Multimarket Competition and Entry Deterrence
title_full Competitive Reputations, Multimarket Competition and Entry Deterrence
title_fullStr Competitive Reputations, Multimarket Competition and Entry Deterrence
title_full_unstemmed Competitive Reputations, Multimarket Competition and Entry Deterrence
title_sort competitive reputations, multimarket competition and entry deterrence
publisher Institutional Knowledge at Singapore Management University
publishDate 1998
url https://ink.library.smu.edu.sg/lkcsb_research/1619
https://doi.org/10.1080/09652549800000002
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